There are many things that small business owners must know about their customers’ behavior. For instance, they must know what the visitors are doing when they enter the website. They also have to be familiar with the things that make their prospective buyers stay or leave any page on their website. All these things are part of the so-called “customer journey”. The reason why we are analyzing this journey is simple – it’s one of the essential keys to lead generation.
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If you're like many small business owners then you are working long hours and putting in incredible amounts of work with no consistent sales. You have some great months and many more not-so-great months but you love what you do. You're trying everything you see others doing to market yourself but the results are short lived.
There is absolutely no denying that business blogging is a great way to grow a business. Not only is it capable of driving traffic to your website but also converting that traffic into leads. However, success in this endeavor depends on the quality of your blog. Below, we have 8 tips to help draw more leads to your business.
When online marketing is the subject, conversion rate optimization can never be excluded. CRO determines that rate of the visitors that visited the website which helps in converting the visitors into customers.
Conversion rate optimization or CRO is a huge asset in website management especially those in the consulting or business industry since it helps to track the performance of the website.
Blogging is one of the best ways to promote your business. Maintaining a blog is key for marketing purposes, keeping present and potential customers informed of new products and events, and networking with others belonging in the same industry. It’is also a great way of driving traffic to your business’ website.
Today is Digital Agency Day - it’s a day of virtual workshops and trainings for executives and owners of marketing agencies. A time for industry professionals to invest time in learning how meet their business goals. So why in the world should you care?
Like you, I’m busy. I have a ton of things to do in my business and yet, I’m committing time to master my craft and further my business.
You may want to consider the time you’re investing, too.
Have a question about your business and want a straight answer? Today is your lucky day. I'll answer any question you have about business, marketing, financials, operations - you name it. Trying to decide whether to do x or y? I'll weigh in and give you some direction. And, it's free. Just ask.
I’ve heard it all. You don’t know what to write. You’re not a good writer. You don’t have time to write. I get it. Blogging is not what you dreamed about when you were a little child growing up. You’ve never gotten butterflies in your stomach or watched goose bumps raise while you happily contemplated blog posts.
As an event planner, I am immersed in the world of vending. The contact list on my phone is filled with business partners who’ve brought their products and services to promote at my natural hair events. Many are new to the scene and as I’ve grown as an organizer, I’ve developed tips to help create a successful experience for them and the attendees.
Entrepreneurs are a curious lot. We see opportunities a mile away. We notice when there is a gap in the marketplace and we tend to understand when needs are going unmet. It's a weighty responsiblity for sure.