Persona creation is an activity focused on creating profiles of ideal buyers. These personas represent the basis of modern marketing strategies. With the right strategy, you can turn these personas into an important element of every business action you take in the field of marketing and lead generation
There are many things that small business owners must know about their customers’ behavior. For instance, they must know what the visitors are doing when they enter the website. They also have to be familiar with the things that make their prospective buyers stay or leave any page on their website. All these things are part of the so-called “customer journey”. The reason why we are analyzing this journey is simple – it’s one of the essential keys to lead generation.
How many times do you attempt to connect your sales and marketing team? Do you always fail or achieve an undesirable result after sleepless nights? Whatever the case maybe, aligning the two is complicated without a doubt.
Landing pages are helpful in every business especially if you are in the coaching or consulting industry. A landing page may look simple but it is a page that can be beneficial for your business. A well-created landing page can drive enormous leads, traffic, and conversion rates which will make you big time.
There is absolutely no denying that business blogging is a great way to grow a business. Not only is it capable of driving traffic to your website but also converting that traffic into leads. However, success in this endeavor depends on the quality of your blog. Below, we have 8 tips to help draw more leads to your business.
When online marketing is the subject, conversion rate optimization can never be excluded. CRO determines that rate of the visitors that visited the website which helps in converting the visitors into customers.
Conversion rate optimization or CRO is a huge asset in website management especially those in the consulting or business industry since it helps to track the performance of the website.
If you are unfamiliar with the concept of social selling, you are missing out on a key aspect of your B2B business. But if you heard about it already and you don’t implement it because of some processing reasons, you are losing a big part of the game.
Can Twitter Really Grow My Brand?
Your competition is already using Twitter for business, so I image that you have also started wondering about whether it can really grow your brand.
Are you using the data from Google Analytics to plan your sales and marketing approach? You should be. This free tool is a game changer! Review your analytics and watch your website turn into the revenue generating, conversion machine it was meant to be.
Today is Digital Agency Day - it’s a day of virtual workshops and trainings for executives and owners of marketing agencies. A time for industry professionals to invest time in learning how meet their business goals. So why in the world should you care?
Like you, I’m busy. I have a ton of things to do in my business and yet, I’m committing time to master my craft and further my business.
You may want to consider the time you’re investing, too.