Every business owner I've ever met started their business because they saw a need. They witnessed an opportunity to help in some way - to share their talents and their gifts. And they took chances by putting themselves "out there" not knowing if they'd make $1 or $100,000 or even address the need.
This Black Friday, I, along with several other business owners, decided to work together to address a need in the black community. My sister, a poet and community leader had the idea to highlight black owned businesses to bring attention to the need for economic empowerment. So, we created the [REALLY] Black Friday Mega Shopping Event.
The event is open to the public and it encourages patrons to spend money with Black owned businesses on Black Friday - the biggest shopping day of the year.
The Response to the Really Black Friday
When we posted the event, we knew it was a good idea but we had no idea what the response would be. Obviously, it's been a rough few years for the Black community in the US. We've seen our brothers and sisters killed by no fault of their own, we've witnessed bizarre politics and our children seem to be under attack in their schools.
Before we had even secured the venue, hundreds of people had come along side us to show support. Within a few more weeks, hundreds more had expressed their love of the idea.
Business Owners United around the Idea
We were approached by business owners all around the midwest about attending. Several organizations, one as far away as Las Vegas, contacted us with questions about how to duplicate the idea in their city.
It is human nature to want to be a part of something good - something bigger than yourself. My sister and I were grateful that other business owners not only saw the good, they supported it financially and with their time.
We received local press, a radio interview and most importantly, an entire community of support. It may have seemed like a risk to get a business involved around a cause but that's what business owner do. We take risks, right?
Special Thanks to the Sponsors of the [REALLY] Black Friday Event: