There’s Oprah. And then there’s Harpo Studios, her multi-media production company.
She is a brand. Her company is a brand of its own.
As a small business owner, you are a brand. Whether you sell candles, advice, train people or heal people, you became a brand the moment you went out into the marketplace. You are sharing messages that you believe to the public. You have a vision for how you see the world getting better because of your mission.
Your business could not exist without your talents, skills and personality. Look around. You probably know several brands that are struggling because they haven’t embraced these facts.
Listening to entrepreneurs and their stories is a great way to develop yourself as a business owner. There are usually stories that you can relate to as well as "aha" moments that remind you of something important you can do to make your path easier. In this podcast interview, Darice Rene answers questions and gives sound advice about branding from experience.
When Beyonce wrote “Who Run the World?” she was thinking about you.
Your Brand is on Point.
Your clients think that you walk on water. They buy every widget you produce and tell all of their friends about you.
There is only so much time in the day for anyone but it is especially true for business owners. You started your enterprise because you saw a need or because you have a talent that people around you didn't have. You sensed an opportunity to be more, to have more and to go farther than most. You're onto something.