There’s Oprah. And then there’s Harpo Studios, her multi-media production company.
She is a brand. Her company is a brand of its own.
As a small business owner, you are a brand. Whether you sell candles, advice, train people or heal people, you became a brand the moment you went out into the marketplace. You are sharing messages that you believe to the public. You have a vision for how you see the world getting better because of your mission.
Your business could not exist without your talents, skills and personality. Look around. You probably know several brands that are struggling because they haven’t embraced these facts.