Viewing entries tagged
building brands

The 4 Books You Need Right Now to Build Your Brand in 2018

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The 4 Books You Need Right Now to Build Your Brand in 2018

There’s Oprah. And then there’s Harpo Studios, her multi-media production company.

She is a brand. Her company is a brand of its own.

As a small business owner, you are a brand. Whether you sell candles, advice, train people or heal people, you became a brand the moment you went out into the marketplace. You are sharing messages that you believe to the public. You have a vision for how you see the world getting better because of your mission.

Your business could not exist without your talents, skills and personality. Look around. You probably know several brands that are struggling because they haven’t embraced these facts.

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The Real Keys to Successful Branding

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The Real Keys to Successful Branding

Listening to entrepreneurs and their stories is a great way to develop yourself as a business owner. There are usually stories that you can relate to as well as "aha" moments that remind you of something important you can do to make your path easier. In this podcast interview, Darice Rene answers questions and gives sound advice about branding from experience.

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What's the Right Business Idea for You?

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What's the Right Business Idea for You?

Entrepreneurs are a curious lot. We see opportunities a mile away. We notice when there is a gap in the marketplace and we tend to understand when needs are going unmet. It's a weighty responsiblity for sure.

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