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customer journey

Are you Driving the Wrong Customers to your Business?

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Are you Driving the Wrong Customers to your Business?

Yesterday, at lunch I ran into a Village Pantry convenience store. It was quite warm in Indianapolis and I wanted to buy a drink. I passed up three other spots I could have gone because I knew this place was cheap. When I got there I could barely move around the store for all the displays. It seemed there were promotions everywhere (focused on my impulse buying behaviors). I didn’t give in though, I bought my tea/lemonade mix and ran out the door.

The only goal I had in mind was to get as much tea as I could for the lowest price with the least disruption in the shortest amount of time.

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