So where do you stand on the spectrum of marketing greats? Think you can't be called a marketer? If you own or run a company than you'd better be. With over 28 million small businesses vying for attention, the ones who survive are the ones who know how to stand out online and how to leverage their capabilities.
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Let’s be clear – online marketing is much simpler and more effective compared to traditional marketing. That’s why digital ad spending has surpassed TV ad spending. Yet, this doesn’t mean that you should opt for the first marketing method you find and start a marketing campaign right away. Similar to traditional marketing methods, not every online marketing method is equal. Some of them are better for specific industries while others work only in specific situations.