There are many things that small business owners must know about their customers’ behavior. For instance, they must know what the visitors are doing when they enter the website. They also have to be familiar with the things that make their prospective buyers stay or leave any page on their website. All these things are part of the so-called “customer journey”. The reason why we are analyzing this journey is simple – it’s one of the essential keys to lead generation.
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Let's just be real, shall we? You think everybody should want to buy what you sell. You're the greatest person to ever have this idea, to make this product or to write a book. It's genius. You know things that nobody else knows and you're going to be famous.
There is no better feeling as an entrepreneur than to be around customers who sing your praises and buy your products again and again. These are your fans. They are loyal and you are lucky to have them.