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marketing data

Marketing Strategy without Data Simply Wastes Time and Money

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Marketing Strategy without Data Simply Wastes Time and Money

Let’s be clear – online marketing is much simpler and more effective compared to traditional marketing. That’s why digital ad spending has surpassed TV ad spending.  Yet, this doesn’t mean that you should opt for the first marketing method you find and start a marketing campaign right away. Similar to traditional marketing methods, not every online marketing method is equal. Some of them are better for specific industries while others work only in specific situations.

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