So where do you stand on the spectrum of marketing greats? Think you can't be called a marketer? If you own or run a company than you'd better be. With over 28 million small businesses vying for attention, the ones who survive are the ones who know how to stand out online and how to leverage their capabilities.
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It's hard to be in the marketing space and not be familiar with Gary Vaynerchuk. The wildly successful entrepreneur, internet personality, author and investor has a personality that's larger than life. Whenever I see him come across my monitor or smart phone, I stop scrolling because I want to hear not only what he's saying but how he's delivering it. He reminds me of the uncle at the family reunion who deliberately spits knowledge between sips of cognac and purposely controversial opinions.
You are one of hundreds. You know that, right? There is nothing new under the sun and here you are selling yet another product, offering yet another coaching session or wanting to write yet another book on finding your purpose. You know that the odds are against you breaking through the noise in the marketplace but you keep pushing forward.
Well, good for you.