Viewing entries tagged
strategy

3 Steps to Attracting the Right Audience

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3 Steps to Attracting the Right Audience

You are one of hundreds. You know that, right? There is nothing new under the sun and here you are selling yet another product, offering yet another coaching session or wanting to write yet another book on finding your purpose. You know that the odds are against you breaking through the noise in the marketplace but you keep pushing forward.

Well, good for you.

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Are you Driving the Wrong Customers to your Business?

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Are you Driving the Wrong Customers to your Business?

Yesterday, at lunch I ran into a Village Pantry convenience store. It was quite warm in Indianapolis and I wanted to buy a drink. I passed up three other spots I could have gone because I knew this place was cheap. When I got there I could barely move around the store for all the displays. It seemed there were promotions everywhere (focused on my impulse buying behaviors). I didn’t give in though, I bought my tea/lemonade mix and ran out the door.

The only goal I had in mind was to get as much tea as I could for the lowest price with the least disruption in the shortest amount of time.

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