This past weekend, I was at an event with a room full of entrepreneurs. They were vending and as I walked around the room I ran into several people that I knew. Since I'm me, I always ask how business is going. Most of the answers were "great" and they were delivered with wide smiles. That's typically what I expect to hear.
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When I started building my businesses, years ago, there was no Facebook, no Instagram and no YouTube. The focus back then was growing locally and serving people close by. The best strategy I could come up with at the time to get in front of large audiences was to find speaking gigs to move my message forward and be known. Broadcasting was left to the anchors on television and I was fine with that.