Landing pages are helpful in every business especially if you are in the coaching or consulting industry. A landing page may look simple but it is a page that can be beneficial for your business. A well-created landing page can drive enormous leads, traffic, and conversion rates which will make you big time.
If you don’t optimize your landing pages, expect that traffics and conversion may not be driven to your page and it could be your losing point.
Here are landing pages problems that you may encounter and would like to fix in an instant to avoid you from losing money.
Too Many Options
Not all visitors have the time to check all the options that you have provided on your landing page. When there are too many options laid, the tendency is that the visitor will just leave your website. Your landing page may have drawn traffic but the conversion rate is low which means that your sales may not be moving.
How to fix:
If you want to avoid providing too many options, you can group the selections in different categories. Or, it is much better to avoid delivering details on the beginning of the process because it can be a factor for your visitor to leave your page.
Vague Call to Action
Calls to action are important on landing pages and should be included. However, if your call to action is vague, a big possibility of not earning traffic, leads, and conversion is possible. Unclear calls to action will never give you the chance to convey what you want your visitors to do.
How to fix:
It is best to include a clear call to action which will easily let the visitors know what you really want them to do on your website. Also, you should properly place your call to action because wrong placement can also be a hindrance in acquiring leads, conversion, and traffic.
There are times when you would include information in your website or landing pages. For you, this could be good but on how to create a landing page, it may not be ideal. Information overload can be a way for your landing page not to produce any traffic or conversion since visitors are not fond of too much information especially when they are busy.
How to fix:
The best way to fix this is to only include the necessary information. Only the required data should be provided. If you need more information from your visitor, you can ask them later.
One of the problems in landing pages is that it may be driving traffic but the conversion is low. Several options, vague call to action, and information overload are also some of the problems. Which means that if the problems are not fixed, then you may not be able to acquire the conversion and traffic that you wish to have.
If you want to succeed on how to create a landing page, the best way is to know the problems and learn how to fix them.