The Who, What, Why and How of Email Marketing
“I don’t need any more customers,” said no one ever.
So why is it that some of you reading this post have never bothered with email marketing? The number one reason I hear is that there’s not enough time in the day to send emails. Or, I hear entrepreneurs say that they don’t know what to send.
Well, that’s pretty silly because 61% of your customers report that they enjoy receiving promotional emails every week. And 72% of your customers say that email is the preferred method of communications. Oh, and email is 40 times more likely to acquire new customers than Facebook or Twitter.
But, go ahead, keep playing with the idea.
Email Marketing is a No-Brainer for Growing your Small Business
In working with new brands and business owners who are ready to scale, we always incorporate email marketing. It’s not even a choice. There is no scenario where it’s not beneficial - far more beneficial than other tactics.
Email marketing drives sales. We want you to know just how simple it can be to start marketing through sending emails so we’re going to give you the 4-1-1.
Email marketing gives you more bang for your buck and for your time compared to other marketing strategies. Your customers (and potential customers) want to hear from you. They want to connect with you. Implement an email strategy and generate sales period.