Viewing entries in
Drive Sales

Do You Own the Room?

Comment

Do You Own the Room?

Gone are the days when you could find an empty building or office space and hang a shingle for success. You can’t think about sustaining a business that moves the needle and provides a return if you’re not doing business online

Comment

Are you Driving the Wrong Customers to your Business?

Comment

Are you Driving the Wrong Customers to your Business?

Yesterday, at lunch I ran into a Village Pantry convenience store. It was quite warm in Indianapolis and I wanted to buy a drink. I passed up three other spots I could have gone because I knew this place was cheap. When I got there I could barely move around the store for all the displays. It seemed there were promotions everywhere (focused on my impulse buying behaviors). I didn’t give in though, I bought my tea/lemonade mix and ran out the door.

The only goal I had in mind was to get as much tea as I could for the lowest price with the least disruption in the shortest amount of time.

Comment