Marketing Your Gifts to Achieve Success as an Author
The Author Development series will educate and equip current authors (and future authors) on how to achieve success in their journey to find more readers. Each workshop is offered entirely FREE thanks to The Indianapolis Public Library Foundation and the E. 38th Street Library Branch.
Ever find it difficult to know what to buy someone? As an entrepreneur and busy business owners it’s enough that you serve as sales person, accountant, manager, director, creator, planner and problem solver. Taking time to decide on a holiday gift for your partners or high value clients just seems unbearable. Take heart, we know how it feels and we know where you are.
If you are a business owner taking care of your start-up, a social media marketer or work in any other position that has to look after the marketing and online presence of a business, you need to know what content is and how can you make a good content marketing strategy.
Email marketing is an incredibly effective tool as it helps you deliver your sales pitch or other important business information directly into your clients’ inbox. However, many businesses complain that the response ratio on their email marketing campaigns is very low. To help you bring more effectiveness into your game, we provide a list of 5 extremely effective email marketing tips.
In marketing your business, you want to begin with the end in mind. Need to tip the scales in your favor? Content Marketing is the way, the truth and the light. Use it and build your revenues today and tomorrow, too.
So, how do you know if you’re doing a good job marketing your company?
Persona creation is an activity focused on creating profiles of ideal buyers. These personas represent the basis of modern marketing strategies. With the right strategy, you can turn these personas into an important element of every business action you take in the field of marketing and lead generation
There are many things that small business owners must know about their customers’ behavior. For instance, they must know what the visitors are doing when they enter the website. They also have to be familiar with the things that make their prospective buyers stay or leave any page on their website. All these things are part of the so-called “customer journey”. The reason why we are analyzing this journey is simple – it’s one of the essential keys to lead generation.
What stage of business are you in right now? Is it launch, build or grow? Does it matter?
What should you be focused on in your business? Is it profits? Customer Retention? Operations?
Are you set up properly to grow and if you are, will you be able to leverage capital or attract investors to make it happen?
Our company has hit another milestone. As of June 30th it will be 2 years that we’ve been in business.
It’s been a rough, sometimes painful and miraculous period of growth and development.
One of the first books I ever read on entrepreneurship was The E-Myth by Michael Gerber. That book was so clear to me in understanding how to build a successful business. It spoke to the heart of the people who start small businesses - people with a passion - and how they struggle because passion doesn’t typically come married to the skills to grow a company.