There are many things that small business owners must know about their customers’ behavior. For instance, they must know what the visitors are doing when they enter the website. They also have to be familiar with the things that make their prospective buyers stay or leave any page on their website. All these things are part of the so-called “customer journey”. The reason why we are analyzing this journey is simple – it’s one of the essential keys to lead generation.
What stage of business are you in right now? Is it launch, build or grow? Does it matter?
What should you be focused on in your business? Is it profits? Customer Retention? Operations?
Are you set up properly to grow and if you are, will you be able to leverage capital or attract investors to make it happen?
Our company has hit another milestone. As of June 30th it will be 2 years that we’ve been in business.
It’s been a rough, sometimes painful and miraculous period of growth and development.
One of the first books I ever read on entrepreneurship was The E-Myth by Michael Gerber. That book was so clear to me in understanding how to build a successful business. It spoke to the heart of the people who start small businesses - people with a passion - and how they struggle because passion doesn’t typically come married to the skills to grow a company.
So where do you stand on the spectrum of marketing greats? Think you can't be called a marketer? If you own or run a company than you'd better be. With over 28 million small businesses vying for attention, the ones who survive are the ones who know how to stand out online and how to leverage their capabilities.
It's hard to be in the marketing space and not be familiar with Gary Vaynerchuk. The wildly successful entrepreneur, internet personality, author and investor has a personality that's larger than life. Whenever I see him come across my monitor or smart phone, I stop scrolling because I want to hear not only what he's saying but how he's delivering it. He reminds me of the uncle at the family reunion who deliberately spits knowledge between sips of cognac and purposely controversial opinions.
Let’s be clear – online marketing is much simpler and more effective compared to traditional marketing. That’s why digital ad spending has surpassed TV ad spending. Yet, this doesn’t mean that you should opt for the first marketing method you find and start a marketing campaign right away. Similar to traditional marketing methods, not every online marketing method is equal. Some of them are better for specific industries while others work only in specific situations.
Some of us love to create and we put our souls into sharing what we create with the world as soon as possible. We run toward the feedback, good or bad. Others, like the old me, create and labor over whether every "t" is crossed and every "i" is dotted. We tend to compare what "they" did when they launched or to consider whether the intended audience will like it or love it. Should we work on it a little longer?
Why hasn't starting a business moved beyond talks about passion? Who is the person who started this conversation and why, all these years later, are we still wrapping the two concepts together and adding a pretty bow?
The first time I started a business, I was at college. It sounded like a good idea, I had a partner with complementary skills and we were broke. As soon as things started happening and money started coming in the door we got overwhelmed. We had no idea what we were doing.
When I meet with business coaching clients today, many start by telling me that they're "all over the place" or that they "just need some direction."