Some of us love to create and we put our souls into sharing what we create with the world as soon as possible. We run toward the feedback, good or bad. Others, like the old me, create and labor over whether every "t" is crossed and every "i" is dotted. We tend to compare what "they" did when they launched or to consider whether the intended audience will like it or love it. Should we work on it a little longer?
Why hasn't starting a business moved beyond talks about passion? Who is the person who started this conversation and why, all these years later, are we still wrapping the two concepts together and adding a pretty bow?
The first time I started a business, I was at college. It sounded like a good idea, I had a partner with complementary skills and we were broke. As soon as things started happening and money started coming in the door we got overwhelmed. We had no idea what we were doing.
When I meet with business coaching clients today, many start by telling me that they're "all over the place" or that they "just need some direction."
There’s Oprah. And then there’s Harpo Studios, her multi-media production company.
She is a brand. Her company is a brand of its own.
As a small business owner, you are a brand. Whether you sell candles, advice, train people or heal people, you became a brand the moment you went out into the marketplace. You are sharing messages that you believe to the public. You have a vision for how you see the world getting better because of your mission.
Your business could not exist without your talents, skills and personality. Look around. You probably know several brands that are struggling because they haven’t embraced these facts.
If you're like many small business owners then you are working long hours and putting in incredible amounts of work with no consistent sales. You have some great months and many more not-so-great months but you love what you do. You're trying everything you see others doing to market yourself but the results are short lived.
The first thing to consider when you are developing a content strategy are the why, who and how questions. This is very important for you to know your purpose in content development, target audience, and how your services can be of great value to them.
Inbound Marketing is a new name that is buzzing in the advertising space. Here are the some of the regularly asked questions about regarding inbound marketing concepts:
How many times do you attempt to connect your sales and marketing team? Do you always fail or achieve an undesirable result after sleepless nights? Whatever the case maybe, aligning the two is complicated without a doubt.
Marketing is considered the lifeblood of any business such as B2B and service based companies. Even though you may have an excellent product or service and your market is hesitant to give it a try, your business will never stand out from the competition. It may be even lost in the industry with just a blink of an eye.
Nowadays, there are simple techniques that you can apply to optimize your website. This will not only improve your website but also become a great way to increase traffic from your potential clients. If you are going to observe, some sites can easily catch the attention of the audience because of its creativity. There are also a few that are simple yet very appealing to the eye. SEO basics surely help you in everything that you need especially in optimization.